Advocacy, education and outreach in support of Vancouver's public spaces

By VPSN

August 20, 2016 at 8:37 PM

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Share your ideas: Sign Bylaw update

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Billboard

Signs play a big role in defining our city, and play a pivotal role in shaping our public realm. Done well, signs can help support local economy, enable people to navigate a neighbourhood, or provide other useful information to residents and visitors. Conversely, too much signage, or poorly placed signage, can clutter sidewalks, block views, or create visual blight.

The City is undertaking a refresh of its sign bylaw, the regulatory tool that defines almost every aspect of signage within Vancouver. As they note on their webpage, it’s an important opportunity to update regulations to reflect new technologies and trends. It’s also a great opportunity for public space advocates to have their say. Recent concerns around floating billboards in False Creek, outdoor projection advertising, or the longstanding issue of non-compliant billboards, make this a particularly important and timely engagement process.

The proposed engagement will unfold in two phases. The first phase focuses on business identification signs on private property. An online survey on this aspect of the regulations is now “live” and will be available until mid-September.

Following that, the second phase will look at outdoor advertising, focusing on advertising in public spaces, streets, and parks. It is aimed at developing a strategy for billboards, digital and transit shelter ads, as well as other advertising signs.

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