While we agree that the fact that these ones are impermanent means that their material impact may be different than an old school frame and panel billboard, there are other considerations to think about as well… such as visual impact of larger advertising in public space, the placement of these ads (which often contravene Sign Bylaw requirements), the lack of permitting, the distraction factor with projecting large movie-style ads beside a major roadway, and so on.

But the notion of whether or not they might be better than the older type of billboards is an interesting question and one that we’re looking at with our work into outdoor advertising. Hopefully we can keep you involved in the discussion as it carries on!